The Trap of Knowing

People often fantasize about the idea that “If only they knew then what they know now” as an expression that they would have made better decisions in their life and although that can be true, often that’s not always the truth. I want to propose another perspective to be true and it’s often, when we know more is when we do less because we know just how hard something can be.

This is the exact opposite of how many people think. For example, after spending years in pursuit of my ideas and executing them, what has pushed me is the belief that If I know more than I do today, then I might not start it so let me start with the understanding and burning passion I have around the interest now. This is the exact opposite of how many of my peers in entrepreneurship thought about their ideas.

Many of them saw the lack of information as limiting belief so they would collect ideas that they would never pursue. And the limiting belief they had of one idea carried over to the next, and the next, and to the next again. What you see happening is that the issue is not they want to know everything before starting, it’s just that they wouldn’t start even if they knew it all before starting.

As an entrepreneur and as a person, you have to decide which of these buckets of belief and mindset you’re more interesting in adopting.

The reason why I push so many people to start with what they have is because you truly do not know just where you can go when you’re in motion. The thing with being in motion is that motion attracts motion. What does that mean? It means that you can only attract what’s for you and you can only learn what you need to when you begin to put yourself out there.

Yes, it will feel uncomfortable. You can’t expect something new to feel familiar. So lean into whatever that feeling is for you until you normalize it.

Yes, there’s a possibility you can begin and later not see the fruits you wanted to see. And you have to realize that’s okay. Look at what you’ve learned through this process. Look at what you can take to the next thing and carry with you throughout life. The alternative is the idea fails because you were never going to start it anyways. At least now for certain, you now know.

Yes, there’s a possibility you surprise yourself and the outcome you imagined doesn’t come close to what you’re experiencing now. Understand that it can all work out for the better.

The easiest thing to do is to look at someone at their final stage and point to them as if you’re not capable of achieving those type of results. Remember you are more than capable of achieving your biggest dreams.

Resources I often look at below

Jensen Huang: I wouldn’t build NVIDIA if I had to do it over again

Interview with Jeff Bezos

Being Misunderstood

Oprah Being Demoted

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